Discovery optimization is as straightforward as the name implies. Targeted Discovery Optimization is the process by which relevant discovery opportunities are identified and ranked. Search Engine Optimization tactics are fundamental and provide the “guardrails” that ensure the most relevant audience is engaged.
Every dollar you spend is diffused amongst the audience your ad platform considers relevant. Does your ad platform know if the audience is actually interested in the solutions you have to offer? Your Part-time CMO helps you amplify your value proposition to the audience most likely to convert.
“WHITE PAGES” SEARCH
A prospect or client who knows your brand and is just looking to find specific information is not the same as someone discovering that your brand offers a solution to their problem.
“YELLOW PAGES” SEARCH
In “the old days” when you needed a solution to your problem, you opened up the Yellow Pages and searched by keyword to find businesses that might solve your problem.
It is very rare to outrank the trademark owner when the search query includes the brand name in addition to the product or service being researched.