Marketing Signals Happen

FIND YOUR AUDIENCE

What is a CMO

A CMO is the Chief Marketing Officer for an enterprise. The CMO’s role owns the leadership of the customer journey from targeted discovery through engagement, conversion, and lifetime value (LTV)

In the years since John Wanamaker’s famous quote:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Analytics platforms have reached a level of sophistication that eliminates any excuse for such sentiments. The advancements that have made dynamic engagement and attribution from digital signals possible have led to Marketing and IT responsibilities becoming so intertwined at the leadership level that today’s CMO may easily be mistaken for the Chief Technology Officer.

SMB’s (Small and mid-sized businesses), without the budget for a full-time Chief Marketing Officer, are at a tremendous disadvantage to the growing number of Amazon-like online marketplaces. This disparity is why many SMB’s are considering a part-time CMO

Local brands that have survived on instore sales and bricks & mortar foot traffic need to adapt to the new normal

Your Part-Time CMO can help.

In an online marketplace, knowledge is a competitive advantage. It is no longer acceptable to judge the deployment of marketing dollars against vanity metrics. We will set you up with a modern marketing solution that leverages automation and optimization to deliver results at a fraction of the cost.

Vanity Metrics can make Kings out of Pawns

Vanity Metrics

Have your digital marketing investments paid off?

Dr. Stephen Covey’s famous quote on leadership vs. management provides a humorous description of what is too often the result of scattershot Social Media and Digital Marketing management:

“Envision a group of producers cutting their way through the jungle with machetes. They’re the producers, the problem solvers. They’re cutting through the undergrowth, clearing it out.
The managers are behind them, sharpening their machetes, writing policy and procedure manuals, holding muscle development programs, bringing in improved technologies, and setting up working schedules and compensation programs for machete wielders.
The leader is the one who climbs the tallest tree, surveys the entire situation, and yells, “Wrong jungle!” But how do busy, efficient producers and managers often respond? “Shut up! We’re making progress.”

If you are ready to climb the ladder, we’re prepared to back you up.

Our Analytical Approach

With an ever-expanding set of channels giving brands access to their customers and prospects, understanding nuance is critical. Key metrics are optimized only when costs are relative to their position in the funnel.

Your Part-Time CMO monitors audience behavior on the most popular digital platforms to offer guidance intended to optimize ad spend and amplify brand communication by ensuring the priority of organic (free) reach before layering in any paid advertising.

Our Services

FACEBOOK MARKETING

Organic reach is not dead! The key is to understand the true cost of “free” Click to learn more about optimizing Facebook reach and engagement.

INSTAGRAM MARKETING

50% of Instagram users follow at least one business and 83% of Instagrammers say they discover new products and services on Instagram* With our All-In-One social media dashboard and Progressive Web App your entire team becomes a unified content machine.

TWITTER MARKETING

If your team has the capacity, Twitter conversations offer multiple opportunities to drive real-time insights, engage, and provide value to both customers and prospects. If not, we know some folks…

GOOGLE MARKETING

Google wants you to be found! They are so serious about your success; they actually give you their tools for FREE! Are you benefiting from each complementary Google Marketing Platform? Let Us Help!!

GOOGLE ADS

(COMING SOON) Artificial Intelligence is the buzzword of the moment, and we are all in. If PPC (Pay Per Click) is appropriate for your business, our Google Ads services, make sure you reach the right audience, at the right time, with the correct frequency and the optimal cadence.

YouTube Marketing

(COMING SOON) YouTube is the 2nd most viewed social platform & the 2nd highest ranked website. If a picture is worth a thousand words and a video is essentially thousands of pictures, can you afford not to have a YouTube strategy?