With brands deprived of resources due to COVID-19 and the inevitability of recurring outbreaks until a vaccine is widely available, maintaining business as usual marketing plans is unsustainable.
The reality for many SMB’s (Small & medium-sized businesses) is that their digital marketing spend has been some version of John Wanamaker’s famous quote:
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”
Whether the need for “agency-level spend” has changed due to the economic retraction may be open for debate, that the economic contraction will reduce business revenue significantly is not in question.
Enter Your Part-Time CMO.
A modern marketing solution that leverages automation and optimization to deliver results at a fraction of the cost.